BASIC MEDIA AWARENESS 

Our Basic Media Awareness module runs for 2-3 hours and is a full multi-media presentation that is always kept up to date with topical examples of the key media training points.

This module can be presented to a group of your people up to 20 in size. It is geared to be interactive so your participants can freely ask questions or clarifications at any stage of the presentation. We believe in informality in our training as we know from experience this adds to the success of the session.  

Course notes and tip cards that support this presentation are left with each participant.

What do they miss? The practical side of the training that is absolutely vital if any of them are to face a real media encounter. However, you may have a group of people, such as policy planners, who need to know how the media operate and what the organisation's media spokespeople might have to face as a result of their work. They themselves will not have to face a media interview. This is a realistic scenario which we have delivered to several of our bigger clients. 

This session is also ideal for front of house staff who might experience a "walk in" from a news or current affair TV crew and may not know how to handle it. Handled improperly, this type of encounter can have a real negative impact on your organsiation.

Each participant in this basic workshop gains a deeper understanding of at least the following:

    Why the media act the way they do.

    What the media are after and why.

    Why organisations need to interact with the media.

    How you can achieve your goals while helping the media achieve theirs.

     The differences between print and broadcast media.

     How to prepare properly for an interview, including the development and packaging of key    messages.

     Golden rules for interviews.

     Fielding hostile questions

Fees

Our fees, in 2008, for this module are $1,500 which means your people can gain a broad understanding of the media for only $75 each, if 20 attend.