MEDIA TRAINING SPECIALISTS

Kelly Communications operates as a communications consultancy which specialises in helping business and community leaders communicate either through the media or via video to internal and external audiences. Our media training skills allow us to obtain best performances from people facing our cameras when we produce videos for our clients.

But before we go into more details about our specialist media training services, why not sign up for our media training tips booklet. This set of 95 expert tips PLUS five articles on key media training points is available right now for only US$7. Just enter your information below (and please don't worry about SPAM - we hate it as much as the next company) to get your copy today:

Our media training is very strong on using powerful, simple language to convey your messages to the public. Why? Well, there's a basic difference between the media and the corporate world that needs to be understood here. The media, generally, are down to earth and their expectations are that you will be too if you want to communicate with the public. Unfortunately, most corporate people don't seem to think that way and we usually have a tussle in convincing them that bigger, longer and more complex is definitely not better if you're dealing with the public via the media.

If you look at a typical consultant's report it might be 300 pages long and very complex. However, it usually has an Executive Summary at the front. There's your difference. The media, and the public they serve, want a small slice of that Executive Summary - not the full report. 

There's also a huge difference between management training and media training. We understand the difference and we are very good at getting you to understand it too. Our testimonials attest to that.

We don't train you to be like the politicians but we do train you to take their best media handling attributes and apply them to your performances.

Most people don't know how to turn the tables on the media until they see/hear our version of a successful media encounter! We even teach you how to speak the spoken word rather than the written word which appears to be a big failing with politicians and business leaders.

All those points about simple language apply to our video production as well. The powerful medium of video gives viewers only one chance to understand the message so simplicity is vital.

The Changing Media Landscape
(And We Don't Mean Ownership)

One thing you'll need to be aware of is the changing nature of the media landscape. Our multi-media theory presentation is always up to date with the latest information on who is consuming which media and how. For instance, the revolution in media has seen most change happen to press outlets - you can now be facing a video camera as well as a journalist with pen and/or audio recorder for a press encounter. We now produce Video News Releases for print media and that's a relatively new development (2006).

Despite those changes, one thing remains constant in media encounters - and that's how to effectively handle the journalist's interview. This is the very core of our media training because if you can't handle an interview situation, you shouldn't really be dealing with the media at all!

In mid 2007 we published the 3rd Edition of Managing the Media as the world's first multi-media ebook on handling the Western media. Details on that book can be accessed via the book graphic in the left hand column. In May 2008, this book was updated further to version 3.1 and is now a fully downloadable PDF document with all the multi-media files embedded into the file (updated again in early 2009). Participants in our media training workshops get a 30% discount on this unique reference work as do people who buy our Media Training Tips booklet.

In our highly-regarded training, we deliberately use journalists who no longer work in mainstream journalism. We do that to provide you with absolute confidentiality (and we wouldn't still be in business 20 years later if that wasn't the case). Our trainers know how to put you through the interview ropes and also know how to help you handle anything from an easy fact-finding interview to a more harrowing issue-based interview. We do it with honesty and fairness and, if we have to let you down in front of your peers, we do it with compassion.

So, What Do People Think Of Our Training?

Click here or on our Testimonials link in the left hand column to see our excellent testimonials - all real, dated and with name and title of each participant.

Range of workshops

We run workshops to suit YOUR training needs. Our most popular is a one-day basic media training workshop geared for four to six participants in a nine to five environment. However there are many other modules. Click the appropriate link in the right hand column to select the training module you require or contact us via that link to discuss your specific training needs.

We are portable and ask only for a screen or blank wall - preferably white - if we're going to train at your premises. Ideally, we would book a training venue to get your people out of their office environment and concentrating fully on our media training but, realistically, that does cost more. 

Fees

Our fees are neither the dearest nor the cheapest in Australia. We believe they realistically reflect our position in the marketplace as one of Australia's leading media training organisations. All travel and accomodation costs are extra as are venue and catering costs. Please read our terms from the Terms link in the left hand column - we now accept your credit card payments via the trusted PayPal service.

Where do we train?

In the past 20 years of running these workshops we've trained thousands of people to handle a lot of media situations and we've trained them in a lot of different locations. Our workshops have been endorsed in the United Kingdom, the United States, Canada, Thailand, Singapore, Laos, Malaysia, The Philippines and New Zealand.

Nationally, we've trained in Sydney, Brisbane, Adelaide, Perth, Kalgoorlie, Roxby Downs, Wollongong, Nowra, Hobart, Launceston, Jabiru, Cannington, Townsville, Traralgon, Ballarat, Albury and, of course, Melbourne.

Which type of media is hardest to handle?

While our training covers all four arms of the media - press, radio, television and internet - we work on the firmly established basis that the order of difficulty hasn't changed a lot even though the order of power/reach might have. So, it remains: television, radio and press, then internet. Consequently, our workshops are geared to the electronic side of the media because it’s here that you will have most impact. We also realise that the internet has become a more powerful medium and we address that in our training.

Why not contact us (see contact us link in the left hand column) now to discuss your media needs? It might be a media training workshop, perhaps our external input might help with your media issues management, it might be how to best handle the media's visual needs (e.g. Video News Releases or pre-planned photographs - all produced by professionals) so you can provide them with visuals without them trampling all over your site/office/operation.

You might be amazed at how our experience can really help in those media matters!