NEWS MEDIA
INTERVIEW TRAINING
If you have to face the news media, (either in a news, current affairs or business program
on TV or radio, or in the Press or on the internet) then handling the journalist's interview is one of the hardest
tasks to master.
After all, the interview is the basis for the news media encounter in the first place so, if you
get it wrong, you get the whole thing wrong.

Don't
worry. We can help you master this
often terrifying experience.
Kelly Communications specialises in helping business and community leaders face a
media interview with new confidence and skills.
That's our speciality - news media
interviews.(We even train online, on phone or via
Skype)
We've conducted them on radio, in the press and on all five
Australian TV networks so we know what we're doing. Oh, by the way, we've also media trained thousands of
executives in 10 different countries to acquire the skills to face a news media interview with
confidence.
Our media
training is very strong on using powerful, simple language to convey your messages to the
public.
Why? Well, there's a basic difference between the media and the corporate world
that needs to be understood here. The media, generally, are down to earth and their expectations are that you
will be too if you want to communicate with the public.
Unfortunately, most corporate people don't seem to think that way and we
usually have a tussle in convincing them that bigger, longer and more complex is definitely not
better if you're dealing with the public via the media.
The Changing Media Landscape
(And We Don't Mean Ownership)
One thing you'll need to be aware of is the changing nature of the media landscape.
Our multi-media theory presentation is always up to date with the latest information on who is consuming which
media and how. For instance, the revolution in media has seen most change happen to press outlets - you can now be
facing a video camera as well as a journalist with pen and/or audio recorder for a press encounter. We now produce
Video News Releases for print media and that's a relatively new development (since 2006).
In mid 2007 we published the 3rd Edition of Managing the
Media as the world's first multi-media ebook on handling the Western
media. Details on that book can be accessed via the book graphic in the left hand column. In May 2008, this book
was updated further to version 3.1 and is now a fully downloadable PDF document with all the multi-media files
embedded into the file (updated again in early 2009). Participants in our media training workshops get a 30%
discount on this unique reference work as do people who buy our Media Training
Tips booklet.
So, What Do People
Think Of Our Training?
Click here or on our Testimonials link in the
left hand column to see our excellent testimonials - all real, dated and with name and title of each
participant.
Range of
workshops
We run workshops to suit YOUR training needs. Our most popular is a one-day basic media training
workshop geared for four to six participants in a nine to five environment. However there are many other modules
which we will happily discuss with you. contact us via that link to discuss your
specific training needs.
We are portable and ask only for a screen or blank wall - preferably white - if we're going to
train at your premises. Ideally, we would book a training venue to get your people out of their office environment
and concentrating fully on our media training but, realistically, that does cost more.
Fees
Our fees are neither the dearest nor the cheapest in Australia. We believe they realistically
reflect our position in the marketplace as one of Australia's leading media training
organisations. All travel and accomodation costs are extra as are venue
and catering costs.
Where do we train?
In the past 20 years of running these workshops we've trained thousands of people to
handle a lot of media situations and we've trained them in a lot of different locations. Our workshops have been
endorsed in the United Kingdom, the United States,
Canada, Thailand, Singapore, Laos, Malaysia, The Philippines and
New Zealand.
Nationally, we've trained in Sydney, Brisbane, Adelaide,
Perth, Kalgoorlie, Roxby Downs, Wollongong, Nowra, Hobart, Launceston, Jabiru, Cannington, Townsville, Traralgon,
Ballarat, Albury and, of course, Melbourne.
WE CAN HELP!
Why not contact us (see contact us link in the left
hand column) now to discuss your media needs? It might be a media training workshop, perhaps our external input
might help with your media issues management, it might be how to best handle the media's visual needs (e.g. Video
News Releases or pre-planned photographs - all produced by professionals) so you can provide them with visuals
without them trampling all over your site/office/operation.
You might be amazed at how our experience can really help in those media matters!

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